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  • atypicalLIVING 8:57 am on May 21, 2010 Permalink | Reply
    Tags: , Chambray, , , Palaka   

    NEW! Fitted Hawaii Chambray Kamehameha and Palaka Logo Tee 

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    Summah-summah-summertime.  The Fresh Prince (not Ali, Agent J, Hitch, or the New Karate Kid’s dad) and DJ Jazzy Jeff threw out the quintessential Summer party jam. Yeah, if you ain’t down with this… you just don’t know.

    Anyway, the Fitted Hawaii Ohana is on this tip and is celebrating by throwing down the first of MANY dope releases this season.  First up is a DOPE Chambray Kamehameha New Era.  For those that don’t know, chambray is a linen finished gingham cloth that is dipped in blue and is commonly used in the US for the traditional workshirt.  This blue shirt was normally paired with blue jeans and coined the phrase “blue collar.”

    Along with the fabric finish on crown, there’s also a light brown suede bill, a white crest on the back, red button, and navy blue Kamehameha logo.  Summer madness in the true definition of the word.

    Speaking of the workman’s shirt, a traditional pattern used by Hawaii’s working class is the palaka print, a plaid pattern used by the sugar cane workers in the beginning days of the Hawaiian territory.  This pattern is reinterpreted as the pattern fill for the traditional Fitted logo shirt.  The back of the shirt also features the Fitted crown with a palaka fill.

    Summertime is a time to relax, but it’s also a time to put in work.  Here’s your official uniform.

    These pieces will release at the Kona St. headquarters this Saturday.  A portion of this release will also be available for purchase from the Fitted Hawaii online shop.

    For more info, check out http://www.fittedhawaii.com

  • atypicalLIVING 5:41 am on October 10, 2008 Permalink | Reply
    Tags: , , , , , Palaka, Velvet Underground   

    NEW! Fitted Hawaii “Pineapple Aloha” Pack 

    After last Saturday’s epic BBQ/Sale, the Fitted crew has cleared off enough shelf space to keep the flow of new products coming.  The first of these new products pays homage to two iconic images: Andy Warhol’s classic Velvet Underground album cover and the Arakawa’s Palaka Print.

    First up, the hat.  This one was first seen about a month ago during Fitted Hawaii’s 24 hour coverage on the Strictly Fitted’s website.  Based off the famous Palaka print of plantation Hawaii, this hat is another collaboration between the Fitted crew and Estate LA.  The hat features a green Palaka print all over with a black denim brim and yellow underside.  Adorning the crown of the hat are the gigantic ALOHA on the front two panels, a left side Fitted crown hit, a right side WELCOME TO HONOLULU hit, and a Fitted crest back hit.  Overall, another winner cap with TONS of details.

    The shirt features the Fitted crew’s interpretation of the Velvet Underground cover, but with a Hawaii twist.  The iconic banana is replaced by the iconic pineapple.  The back features the Fitted crown with a fill consisting of the pineapple.

    These are both limited edition pieces, with the hat only having 100 and the shirt 80.  Suffice to say, if you want one, you better get there hella early.  Like all Fitted releases, this is subject to the usual rules: first come, first served; phone orders taken after 12pm.

    The “Pineapple Aloha” set will be available at 11am this Saturday at Fitted Hawaii.

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