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  • atypicalLIVING 8:30 am on December 30, 2010 Permalink | Reply
    Tags: , Fitted Hawaii,   

    NEW! Fitted Hawaii “Homegrown” shirt 

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    Some end of the year goodies from the Fitted Hawaii crew: a new “HOMEGROWN” tee featuring the same color scheme from the “It’s Hawaiian Sun” release a few days back. Also, there’s a murdered out UH New Era and a new Kamehameha New Era featuring a navy blue and orange look.

    All these drop on New Year’s Eve at the Kona St. headquarters.

    For more, check out http://www.fittedhawaii.com

     
  • atypicalLIVING 8:03 am on December 28, 2010 Permalink | Reply
    Tags: , Fitted Hawaii,   

    NEW! Fitted Hawaii gear for the New Year 

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    Before the new year rolls through, the Fitted Ohana is dropping one more surprise to end 2010 with a bang.

    First up, 2 brand new MUAs: red with white logo and tan underbill; camo with neon green logo. A classic New York (baseball) Giants hat also will be released.

    As far as clothing, there’s a re-up of the Sons of Aloha shirt that’s been in demand, and a Fist City logo hoodie. Finally, to wrap everything up, there’s a bunch of new snapbacks.

    All this drops today at the Kona St. headquarters. For more, check out http://www.fittedhawaii.com

     
  • atypicalLIVING 8:15 am on December 27, 2010 Permalink | Reply
    Tags: , Fitted Hawaii,   

    NEW! Fitted Hawaii MUA x skull hoodie 

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    New stuff in the Fitted Hawaii headquarters. A new black hoodie, featuring a skull logo that dropped a few years ago, and a flipped Fitted crest. Also releasing is a brown MUA with orange logo. Something subtle, yet pops nicely.

    Available now at the Kona St. headquarters.

    For more, check out http://www.fittedhawaii.com

     
  • atypicalLIVING 7:30 am on December 23, 2010 Permalink | Reply
    Tags: , Fitted Hawaii, , Hawaiian Sun   

    Hawaiian Sun x Fitted collabo release 

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    You may have remembered the Fitted Ohana releasing a shirt with the “It’s Hawaiian, SON” graphic on it.

    Well, they’ve actually teamed up with Hawaiian Sun to release a special collaboration set, just in time for your last minute gift giving. The set contains a new New Era featuring an upper that has the three elements of POG (Passionfruit, Orange, Guava) overlaid on a map of the Hawaiian Islands. The bill of the hat is made out of a woven material that represents the woven baskets that the fruit was collected in. Inside the hat is a lining featuring both the Fitted and Hawaiian Sun logos.

    Also releasing with the hat is a shirt flip of the “It’s Hawaiian, Son” graphic with the Hawaiian Sun logo. Can you parody a parody graphic? Apparently, you can.

    A special that’s happening with this release: every purchase of the hat includes a six-pack of Hawaiian Sun and a custome FITTED x Hawaiian Sun plastic cup. Win all around.

    This releases today both in-store and online. For more info, check out http://www.fittedhawaii.com

     
  • atypicalLIVING 7:30 am on December 22, 2010 Permalink | Reply
    Tags: , Fitted Hawaii, , Zak Noyle   

    NEW! Fitted Hawaii “Support Local Surfing” 

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    In conjunction with renowned surf photographer Zak Noyle, the Fitted Ohana is releasing a special SUPPORT shirt. If you remember the last SUPPORT shirt done was to help SUPPORT local skateboarding and their dear friend Kenny Brimer (LIVICATED to Kenny).

    This time around, they’re teaming up with Zak and helping SUPPORT local surfing and the Na Kama Kai organization in their efforts to help promote a waterman’s lifestyle amongst the youth of today.

    The hat features the SUPPORT LOCAL SURFING logo on the front, surrounded by a color palette of black, white, purple, and neon green. The bill features a collage of Zak’s work and a subtle Zak Noyle signature on the underbill. Releasing alongside of the hat is a special black tank top, featuring the Fitted crest on the front and the crown in green on the back and the words SUPPORT LOCAL SURFING in full glory.

    This release will be happening simultaneously in store and on the online shop. 80 caps in store, 50 online. 30 tanktops in store, 20 online. In addition to that, the first person to buy the hat in store and the first person to buy the hat online will receive a special autographed Zak Noyle photo.

    This all goes down today at the Kona St. headquarters and online at the Fitted Hawaii Online Store. For more info, check out http://www.fittedhawaii.com

     
  • atypicalLIVING 8:41 pm on December 21, 2010 Permalink | Reply
    Tags: , Fitted Hawaii,   

    NEW! Fitted Hawaii “Slaps Wind” x Aloha Kitty 

    Available now in-store and online.

    For more info, check out http://www.fittedhawaii.com

     
  • atypicalLIVING 8:30 am on December 21, 2010 Permalink | Reply
    Tags: , Fitted Hawaii, ,   

    NEW! Fitted Hawaii releases 

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    FIVE new releases at the Kona St. headquarters for the Fitted Ohana. Three new New Eras: an all black Kamehameha, a black UH New Era with silver logo and teal button, and a gray UH New Era with black accents.

    Alongside of the three hats are two new shirts: a white Islanders tee with royal blue and red accents, and a gray/black raglan style shirt with a Kamehameha helmet and a big 50 on the back.

    All five of these pieces release tomorrow at the Kona St. headquarters. For more info, check out http://www.fittedhawaii.com

     
  • atypicalLIVING 8:45 am on December 19, 2010 Permalink | Reply
    Tags: , Fitted Hawaii, ,   

    NEW! Leilow x Fitted BEACHCOMBER set 

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    Releasing tomorrow, the Fitted Hawaii Ohana is releasing a special collaboration set with Jules Gayton and the Leilow crew. Jules, an original Stussy Tribes member, gathered the inspiration of the designs from classic tropical patterns and iconic graphics.

    The hat is a signature non-traditional Jules design with black and white woven patterns with gray tones. Inside the hat features a silk lining of a map of the Hawaiian Islands. Also on the underbill of the hat is an embroidered hula girl and the back of the hat features both the Fitted and Leilow graphics.

    Also releasing is a shirt featuring a silk lining of the Hawaiian Islands map from the inside of the hat. The front of the shirt features the hula girl from the underbill. Finally, there will be a special sticker pack featuring all the graphics of the set.

    This all releases tomorrow at the Kona St. headquarters. For more, check out http://www.fittedhawaii.com // http://www.leilow.com

     
  • atypicalLIVING 7:30 am on December 18, 2010 Permalink | Reply
    Tags: , Fitted Hawaii,   

    NEW! Fitted Accessories 

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    The Fitted Ohana is about to release some new accessories for your busy outdoor lifestyle. Not content with just providing headpieces, apparel and a backpack, they’re coming correct with a bunch of stuff that you’ll find yourself rocking outdoors.

    First up is a set of golfballs made in collaboration with the Callaway Gold Co. One set come with the Aloha Served Daily logo and the other comes with a black/white version of the trilocks.

    Next is a custom umbrella featuring eight of Fitted’s iconic logos on the eight panels of the umbrella: ASD, Aloha, Kamehameha head, Mua, Pride, FITTED crest, trilocks, and Fasi shaka and also features a nice wooden handle.

    Also releasing is a set of slippers, a multi-colored ASD keychain, a yellow Fitted towel featuring the ASD logo in black and finally, an all black portable folding grill and matching black/yellow satchel.

    All these pieces will release today at the Kona St. headquarters. For more, check out http://www.fittedhawaii.com

     
  • atypicalLIVING 8:15 am on December 17, 2010 Permalink | Reply
    Tags: , Fitted Hawaii,   

    NEW! Fitted Mele Kalikimaka Set 

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    Releasing tomorrow at the Kona St. headquarters, the Fitted Ohana is about to drop some new Christmas gear. First up is an Aloha snapback in the traditional Christmas red, white, and green.  Also releasing is a new Robert Crumb graphic shirt and a Fish and Poi shirt, both with Christmas themes attached. Finally, there’s a Christmas Card featuring the Robert Crumb graphic.

    All this will release tomorrow. Tomorrow will also begin the start of new Holiday hours: Monday-Saturday 11am-8pm; Sunday 11am-6pm.

    For more, check out http://www.fittedhawaii.com

     
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