Fukubukuro at Ala Moana

Fukubukuro or “Happy Grab Bag” is a Japanese tradition where retailers fill a surprise bag full of goodies and sell it at a set price. The bags have miscellaneous content in them, but the one thing that holds it all together is that the stuff in the surprise bag is worth at least double what you pay for it. The tradition is also important because it brings good luck to all those who participate.

So, on January 1st, Ala Moana will continue with their Fukubukuro tradition with specific retailers offering a limited supply of these bags at their shops.

This all goes down january 1st at 9:30am at participating Ala Moana shops. For the full listing of shops participating, click HERE.