NEW! Fitted Hawaii “Support Local Surfing” 

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In conjunction with renowned surf photographer Zak Noyle, the Fitted Ohana is releasing a special SUPPORT shirt. If you remember the last SUPPORT shirt done was to help SUPPORT local skateboarding and their dear friend Kenny Brimer (LIVICATED to Kenny).

This time around, they’re teaming up with Zak and helping SUPPORT local surfing and the Na Kama Kai organization in their efforts to help promote a waterman’s lifestyle amongst the youth of today.

The hat features the SUPPORT LOCAL SURFING logo on the front, surrounded by a color palette of black, white, purple, and neon green. The bill features a collage of Zak’s work and a subtle Zak Noyle signature on the underbill. Releasing alongside of the hat is a special black tank top, featuring the Fitted crest on the front and the crown in green on the back and the words SUPPORT LOCAL SURFING in full glory.

This release will be happening simultaneously in store and on the online shop. 80 caps in store, 50 online. 30 tanktops in store, 20 online. In addition to that, the first person to buy the hat in store and the first person to buy the hat online will receive a special autographed Zak Noyle photo.

This all goes down today at the Kona St. headquarters and online at theĀ Fitted Hawaii Online Store. For more info, check out