NEW! Fitted Hawaii “Upped Echelon” x Slaps Wind 

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Heads up, new Fitted Hawaii gear coming through today.

First up is a new shirt called “Upped Echelon” that adds a modern, architectural spin to the traditional Fitted Hawaii logo shirt.

Next is a new colorway of the Slaps Wind (‘Okalakala) New Era. ┬áBlack embroidered Hawaiian flag on an all black upper, green button, and red brim. Definitely a good look for the Labor Day weekend and the upcoming Fall season.

This all becomes available today at 11am at the Kona St. headquarters. For more info, check out