NEW! Fitted Hawaii “Freewheelin'”

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This Saturday’s Fitted Hawaii release gives a special shout out to the legendary Santa Cruz Skateboards.  The company you may or may not be familiar with (and if you’re reading this blog, more than likely you are), but you are familiar with their logo, which has been an icon of the first skateboarding boom from the late 70s to early 90s.

The legendary logo is remixed by the Fitted Ohana to incorporate the also legendary ALOHA SERVED DAILY mantra.  The traditional Santa Cruz red and yellow is maintained throughout the black shirt.

Alongside of the shirt is a new PRIDE hat, featuring the same red and yellow as the shirt.

Both pieces drop this Saturday at the Kona St. headquarters.

For more info, check out