NEW! Fitted Hawaii “Support Local” 

This week’s Fitted Hawaii Tuesday release features something that is near and dear to the hearts of any local entrepreneur: supporting local.

Now, Fitted Hawaii is one of many local brands trying to make it big in the streetwear scene, but by no means are they the only ones putting in work. Big ups to the in4mants, the Sindication crew, Prototype, Kicks/HI, and all other local brands trying to get it in today’s economy.

And that’s the underlying message with this release. Support local brands and keep local money in Hawaii. Support each other instead of trying to bring each other down. This relates also to the shirt release. The phrase SUPPORT LOCAL is spelled out on the front of the shirt using pieces of 12 different local companies. The back features a tonal Fitted Hawaii crown.

Now, as a special bonus, the first person to email the Fitted Hawaii crew ( with the 12 companies used in the SUPPORT LOCAL logo will win a shirt of their choice from the shop. You can also enter at the Fitted Hawaii Facebook Page. With all entries, please use SUPPORT LOCAL CONTEST in the subject line.

This drops today at 11am at the Kona St. headquarters. For more info, check out the Fitted Hawaii Website