NEW! Fitted Hawaii Morning/Day/Night Linen pack + Saturday releases

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This Saturday is another epic release from the Fitted Ohana.  First up is a special three hat set called Morning Day Night.  This features three of Fitted’s signature designs, done up in special linen material. There’s a slamon-red PRIDE hat, representing the morning; a grayish-blue ALOHA (New Era) representing the blue skies and clear waters; and a grayish-purple Kamehameha representing the nightlife that we hold near and dear.

Alongside of these hats are three new shirts: a traditional FITTED logo shirt featuring all three colors from the Morning Day Night pack; a new black tank top with HANA HOU and a reimagined Fitted crown graphic on the back; finally, there’s a new ISOLATION v-neck featuring salmon colored trilocks all over.

These pieces are definitely gonna sell out, so make sure you head over to the Kona St. headquarters and get yours.

For more info, check out