NEW! Fitted Hawaii “Fresh and Sweet” Saturday Releases 

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It must be the Summertime if the Fitted Ohana is dropping mad tanktop flavor.  So, the Summer is the theme for this Saturday’s set of releases.  First up is an online exclusive: the purple version of the “White Lines” design from a month or so back.  Limited edition run, so get yours at the Fitted Hawaii online shop.

Next up is a black tanktop featuring a brand new logo design called “Fresh and Sweet.”  The words “fresh and sweet” and “Fitted Hawaii” are given the typography treatment and fashioned into the shape of a pineapple. The entire logo is done up in the rasta color scheme.  The red/gold/green colors also run on the Fitted crest on the front.

This is complimented by an ASD New Era, featuring the Aloha Served Daily logo in the rasta theme, along with a red New Era flag on the side.

You can cop this set starting today at 11am at the Kona St. headquarters.  For more info, check out