NEW! Fitted Hawaii “By The Bottle” and Red MUA

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Today’s Fitted Hawaii drop features a revisit of their classic “By The Bottle” shirt.  The shirt pays homage to the most traditional of condiments found at every restaurant in Hawaii, the ubiquitous bottle of shoyu.  The Fitted logo is refashioned into a familiar shape, with the phrases “Aloha Served Daily” and “Net Wt. 116 Fl. Oz.” beneath the logo.

Releasing alongside of the By The Bottle shirt is a red/black version of the MUA Fitted.  Red crown, white logo, blacked out bill/underbill. Super simple and great for all the Jordans that seem to be dropping this Summer.

This all releases today at 11am at the Kona St. headquarters.  For more info, check out