NEW! Fitted “Cheers!” shirt

Another Tuesday, another dope Fitted release.

Hot off the heels of their highly publicized Kamehameha Day release, the Fitted Ohana is tackling another Hawaii icon: Primo Beer.

The iconic beer, brewed with authentic Hawaiian sugar cane, was a staple in the islands for generations, marking their roots all the way back in the 1800s.  The label kept producing until they were bought out by Schlitz & Stroh’s Brewing Company in 1997, which in turn was bought by Pabst’s in 1999.

It was only a couple of years ago that rumors of Primo’s return began floating around & the official comeback happened in 2007.

To celebrate this return of the original Hawaiian beer, the Fitted Ohana have designed this shirt, using the very recognizable Primo character with the words “FITTED BRUDDAH” underneath and a crown hit on the back.

This is available TODAY at Fitted’s Kona St. headquarters.